Blockchain, ethics and sustainability

"We are convinced that for an increasingly sustainable circular economy, it’s vital we find a technological solution that encourages people to help the planet."

The Affidaty Team

Status quo:
Recognizing true value

For decades, economists have argued that prosperity requires growth, with environmental damage as the regrettable but unavoidable byproduct.

From this standpoint, our environment is often seen as an external cost, or a business externality.

A negative externality is the creation of air pollution through burning fossil fuels. A positive externality on the other hand is carbon sequestration by trees.

Today, we fail to see the enormous value that is all around us, and any effort to include our ecology within our economy often falls short.

When you cut a tree and sell the wood, you earn money.
When you plant a tree, you create value, but you don’t get paid.

The more you pollute, the more you pay

The European Emissions Trading System (ETS) is an administrative tool used by the European Union to control and reduce international emissions of pollutants and greenhouse gases.

The directive assumes that emissions trading is an efficient tool for environmental policies and through the trading of allowances, reductions in emissions will take place throughout the community.

Under the ETS, the governments of EU Member States agree on national emission caps which have to be approved by the EU commission. Those countries then allocate allowances to their industrial operators, and track and validate the actual emissions in accordance with the relevant assigned amount. Heavy fines are levied when the targets are not met.

This system was created with noble intentions, but it is at best very bureaucratic and slow to apply, and at worst it simply moves the problem elsewhere.

The value of waste materials is determined by the amount of plastic that can be recycled from it. This mechanism is hard to implement because it’s difficult to monetize.


What would happen if we turned this system upside down? What if, instead of punishing those who make mistakes, we positively reward people and companies for making more environmentally-sustainable actions?

If a company can resell an allowance for its CO2 emissions quota, or if it can earn from the sale of plastics, why can't it make money “just” by recycling?

There are many ways in which we can incentivise behaviour, probably the most powerful and ubiquitous is money.

Fiat currencies, such as euros, pounds and dollars, incentivize billions of people around the world, every day. It’s only logical to think of a new digital asset that enhances and rewards environmentally-sustainable actions.
We call it Eco Token by Affidaty.

If ecology means sacrifice, it’s not a sustainable model.

An ethical technology

We are convinced that, for an increasingly sustainable and circular economy, it is essential to find a technological solution that encourages and rewards the environmentally-sustainable actions of the public.

Our goal with Eco Token is to introduce a sustainable tool that brings together trusted companies, regions, municipalities and members of the public within the T.R.I.N.C.I. blockchain, and allow them to unlock the enormous untapped value of simple, environmentally-sustainable gestures.

We call this vision “Sharing Economy Design”: a synoptic model designed to foster respect for the times and cycles of nature, creating value in the daily actions of individuals that improve the quality of life of the community.

Sharing Economy Design is more than just saving: it’s about human connections

Attributing the right value to every small gesture

Eco Token by Affidaty was created to assign real value to the environmentally-sustainable actions of the public: whether it is recycling, the use of zero-emission forms of transport, or any other sustainable activity.


How a simple gesture can create a token

Thanks to the latest generation of interconnected sensors and increasingly precise interfaces, modern technology can seamlessly connect man and machine throughout the process.

The Blockchain

The Blockchain guarantees data immutability (the certification of both user and machine), accurate measurement of sustainable activities (how much CO2 or plastic we have saved) and therefore the generation of the corresponding value assigned to each action (Eco Token).


This is how we can, for example, connect a private citizen to an intelligent waste collector or to a bicycle that measures the kilometers traveled and therefore CO2 saved, issuing rewards for each registered activity.

Eco Token by Affidaty is a digital asset that rewards people for their environmentally-sustainable actions.

Case study:
The Ginosa & Marina App

The Ginosa & Marina App is the first example of a local initiative to create value around environmentally sustainable actions using Eco Token by Affidaty.
The project is promoted by the Municipality of Ginosa e Marina in the Apulia Region and aims to raise public awareness around the theme of recycling and the environment, rewarding them for their environmentally-sustainable actions.

Initially, the main beneficiaries of our technology will be those who operate in sectors with very high document management dispersions:

  • Banks
  • Governments
  • Tourism sector
  • Large-scale distribution
  • Education
  • Logistics
  • Healthcare facilities
  • Insurance
  • Customs
  • Certification bodies
  • Public transport


The immediate impact of using the
T.R.I.N.C.I. blockchain include:




Waste reduction


Recovery of lost or dispersed resources


Consolidation of turnover, margin and market share


Increase in customer base

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