Blockchain, ethics and sustainability
For decades, economists have argued that prosperity requires growth, with environmental damage as the regrettable but unavoidable byproduct.
From this standpoint, our environment is often seen as an external cost, or a business externality.
A negative externality is the creation of air pollution through burning fossil fuels. A positive externality on the other hand is carbon sequestration by trees.
Today, we fail to see the enormous value that is all around us, and any effort to include our ecology within our economy often falls short.
When you cut a tree and sell the wood, you earn money.
When you plant a tree, you create value, but you don’t get paid.
The value of waste materials is determined by the amount of plastic that can be recycled from it. This mechanism is hard to implement because it’s difficult to monetize.
What would happen if we turned this system upside down? What if, instead of punishing those who make mistakes, we positively reward people and companies for making more environmentally-sustainable actions?
If a company can resell an allowance for its CO2 emissions quota, or if it can earn from the sale of plastics, why can't it make money “just” by recycling?
There are many ways in which we can incentivise behaviour, probably the most powerful and ubiquitous is money.
Fiat currencies, such as euros, pounds and dollars, incentivize billions of people around the world, every day. It’s only logical to think of a new digital asset that enhances and rewards environmentally-sustainable actions.
We call it Eco Token by Affidaty.
Sharing Economy Design is more than just saving: it’s about human connections
Eco Token by Affidaty was created to assign real value to the environmentally-sustainable actions of the public: whether it is recycling, the use of zero-emission forms of transport, or any other sustainable activity.
Eco Token by Affidaty is a digital asset that rewards people for their environmentally-sustainable actions.
The Ginosa & Marina App is the first example of a local initiative to create value around environmentally sustainable actions using Eco Token by Affidaty.
The project is promoted by the Municipality of Ginosa e Marina in the Apulia Region and aims to raise public awareness around the theme of recycling and the environment, rewarding them for their environmentally-sustainable actions.
The immediate impact of using the
T.R.I.N.C.I. blockchain include:
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